Wednesday, October 8, 2008

A couple logo designs

I've been doing some freelance graphic work lately, just thought I'd post a couple designs I liked. My strategy for designing stuff like this is to keep it as clean as possible, using as few colors as necessary to get the desired end product. Click both to enlarge.



I also just thought I'd comment on my philosophy when it comes to designing logos in photoshop vs. illustrator. While I can appreciate the benefits of doing things in the vector format, I'd much rather have the pixel-basis ease of editing you get with photoshop. Vectors are too limited in what you can actually represent graphically, and in photoshop if you simply design at a very high resolution, it's almost as good as having a vector for all intents and purposes. I did both these logos at a resolution whereby they would be 10 feet if printed at 100%. Things always scale down nicely, so I just design at a very high resolution.